Why More People Are Choosing Direct Cremation

The way people approach funerals in the UK is changing. In recent years, there has been a significant shift away from traditional services in favour of direct cremation—a simple, no-fuss alternative to conventional funerals. With the rising cost of funerals and changing attitudes towards end-of-life arrangements, more people are choosing direct cremation as a practical, affordable, and flexible option.

The Rise of Direct Cremation in the UK

According to the SunLife Cost of Dying Report 2024, direct cremation is now the fastest-growing funeral choice in the UK. The report highlights several key trends:

  • Direct cremation now accounts for 20% of all funerals, up from just 3% a decade ago.
  • The average cost of a direct cremation is £1,498, significantly lower than a traditional cremation (£3,795) or burial (£5,077).
  • 62% of people now express a preference for a no-fuss funeral, with direct cremation being the most popular option among those seeking simplicity.


This growing trend suggests that many people are rethinking how they want their loved ones to say goodbye, opting for practical solutions that reduce both financial and emotional burdens.

Why People Are Choosing Direct Cremation

There are several key reasons why more people are turning to direct cremation.

Lower Cost Compared to Traditional Funerals

One of the main drivers behind the increasing popularity of direct cremation is affordability. Funeral costs in the UK have been rising steadily, and many families struggle to cover the expenses of a traditional service. The SunLife report estimates that:

  • A burial funeral costs an average of £5,077.
  • A traditional cremation funeral costs £3,795.
  • In contrast, a direct cremation costs just £1,498 on average.


This substantial difference in price makes direct cremation a cost-effective alternative that still allows families to honour their loved ones in a meaningful way.

A Shift Away from Tradition

Attitudes towards funerals are evolving. Many people no longer feel the need for a formal, expensive ceremony and instead prefer a more personal approach to remembrance.

  • 32% of people say they do not want a traditional funeral service at all.
  • Many families now choose to hold a separate memorial or celebration of life rather than a formal service at a crematorium.


This reflects a broader cultural shift towards personalised farewells that focus on celebrating life rather than mourning in a conventional setting.

Greater Flexibility for Families

Direct cremation gives families the flexibility to arrange a memorial or gathering in their own time, in a location that feels meaningful to them. Instead of being tied to a strict schedule at a funeral home or crematorium, families can:

  • Hold a private ceremony at home or in a favourite outdoor setting.
  • Scatter ashes in a place that was special to the deceased.
  • Host a celebration of life event at a later date, allowing more time to plan a gathering that truly reflects their loved one’s personality and wishes.

Reducing the Emotional Strain

For some families, the stress of organising a traditional funeral during a time of grief can feel overwhelming. Direct cremation simplifies the process by handling the cremation privately and efficiently, giving families the space to grieve without added pressure.

  • One in five people say they would prefer a simple send-off without the added stress of a large funeral service.
  • Many families appreciate that direct cremation allows them to avoid making quick decisions about venues, flowers, and catering while dealing with their loss.

A More Modern, Minimalist Approach

As society becomes less tied to formal religious traditions, many people prefer a minimalist approach to funerals. Direct cremation aligns with a modern, no-fuss philosophy that removes unnecessary formalities while still providing dignity and respect.

  • More than half (53%) of those surveyed said they would rather have a simple cremation with no service than a full funeral ceremony.
  • The idea of keeping things simple resonates with many individuals who do not want an elaborate event held in their honour.

Who Is Choosing Direct Cremation?

Direct cremation appeals to a wide range of people, from those who want to avoid high costs to those who prefer a low-key, private farewell. It is particularly popular among:

  • Those who pre-plan their own funeral – Many individuals choosing prepaid funeral plans opt for direct cremation to lock in costs and reduce the burden on their families.
  • People who prefer an informal farewell – Families who want to remember their loved ones in their own way, outside of a traditional ceremony.
  • Environmental advocates – Those who wish to reduce their carbon footprint often see cremation as a more sustainable choice than burial.
  • Individuals without close relatives – Some people prefer a simple, unattended cremation if they do not have immediate family to arrange a large service.

The Future of Direct Cremation in the UK

The growth of direct cremation is expected to continue as more people recognise its benefits. The funeral industry is adapting to this demand by offering more prepaid direct cremation plans and improving transparency around pricing.

  • More funeral providers are specialising in direct cremation, ensuring that it is carried out with the same level of care and dignity as traditional services.
  • Online funeral planning is becoming more common, making it easier for families to arrange a direct cremation without the need for in-person visits to funeral homes.
  • The rise of digital memorials – With fewer traditional services being held, many families are creating online memorial pages to share photos, stories, and tributes in a virtual space.

Final Thoughts

The growing popularity of direct cremation reflects a shift in attitudes towards funerals in the UK. Rising costs, changing traditions, and a desire for more personal, flexible send-offs are driving more people to consider this simple and dignified option.

With direct cremation now accounting for one in five funerals, it is clear that this modern approach is here to stay. As families continue to seek meaningful yet practical ways to say goodbye, direct cremation provides an affordable, respectful, and increasingly preferred choice for those planning their own funeral or making arrangements for a loved one.